Glam rock was a movement that started in the 70s in the UK, where the musicians wore outrageous costumes. Glam rock came about as a reaction to 60s rock, often using androgynous visual styles glitter, with a 'heavy guitar sound shaped by hard-rock and pop styles'. Well-known glam rock artists include David Bowie, Kiss, and Alice Cooper.
By Llann Wé² - Own work, CC BY-SA 3.0, Link